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Ski Industry Faces Gen Z Challenges

09 Jan 2020

Recent research published by French consultancy group Poprock for the Association of Mayors of Mountain Resorts, highlighted some of the challenges faced by the ski industry in attracting young people growing up in the  age of Gen Z. The survey of 12,000 young people found that 53% of 15-25s were not interested in ski holidays and under 25s made up just 14 per cent of skiers in the country – down from 20 per cent in 1995. 



Source: The Telegraph

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